Advertise on KOOL



Advertise On KOOL


KOOL-98 reaches a sixteen county area with an average number of listeners
at 15,600 per day (*Arbitron 2004).

KOOL-98 is rated 7th in total listeners in the Sioux Falls DMA which includes
Eastern South Dakota, Southwest Minnesota and Northwest Iowa..

When coupled with sister station KMIT (country) advertisers reach more
than double the listeners of the other radio combined radio stations in Mitchell
and more persons reached daily by the Mitchell Daily Republic newspaper.

Versus the competition:
Combined listeners = KOOL-98 & KMIT 29,900 persons daily
KORN & KQRN 14,200 persons daily
*Arbritron 2004

Mitchell Daily Republic Circulation 11,788 per day
Total persons reached (x2.2) 25,934
1/2 page ad Noting Factor @ 34% = 8,817 persons per day
* Starch Newspaper Ad Study
*Audit Bureau of Circulations

For Advertising rates and information contact
General Manager Tim Smith at 605-996-9667 or toll
free at 1-800-244-5648.
timsmith@kmit.com

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