News

Amazon unveils ‘Fire’ smartphone

Amazon unveils ‘Fire’ smartphone

AMAZON: Amazon CEO Jeff Bezos introduces the new Amazon Fire Phone, Wednesday, June 18, in Seattle. Photo: Associated Press/Ted S. Warren

SEATTLE (Reuters) – Amazon.com Inc Chief Executive Officer Jeff Bezos unveiled a $200 “Fire” smartphone on Wednesday equipped with a 3D-capable screen and an ability to recognize music and TV shows, hoping to stand out in a crowded field dominated by Apple Inc and Samsung Electronics.

Bezos, in a rare media appearance, demonstrated three-dimensional display features on the 4.7-inch device, from depth perception in maps and pictures to the ability to shift perspectives and reveal new information when the phone is tilted.

“What if there were a thousand artists standing by to redraw the picture every time you moved your head?” Bezos remarked to hundreds of Amazon customers, reporters and industry executives gathered in Seattle for the unveiling.

The smartphone joins Amazon’s “Fire” lineup of tablets and streaming devices. It represents the retail giant’s attempt to extend its dominance of online commerce into mobile phones, which are increasingly being used to buy items and view video.

The phone will start at $199.99 for a 32-gigabyte storage version with a two-year contract on AT&T Inc.

Shares in Amazon climbed more than 2 percent as Bezos expounded on the smartphone’s features and were at $332.77 in afternoon trade.

(Reporting by Deepa Seetharaman; Editing by Bernard Orr)

Recent Headlines

in Entertainment

Stay Puft Marshmallow Man ruins your favorite movie

stay-puft

Again, the internet proved it's awesomeness with #AddAPuftRuinAMovie. These are some of our favorites!

in Sports

‘Johnny Football’ has a month to win Browns QB job

manziel

Johnny Manziel has found instant popularity since being drafted by the Cleveland Browns, but will have to wait until to find out if he has the starting quarterback job.

in National

U.S. courts deliver conflicting rulings on Obamacare

obamacare

A U.S. appeals court threw out a federal regulation that implements key subsidies that are vital to the health care overhaul.

in National

Armed bandits steal $181K from Atlantic City casino

casino

A manhunt is underway for masked robbers who stole $181,000 from Caesar's Atlantic City casino in New Jersey.

in National, World

Airlines halt flights to Israel

plane

Delta, American, and United have halted flights to Israel to ensure passenger safety as the turmoil in the region is intensifying.