News

Baby seat with iPad holder stirs controversy

Baby seat with iPad holder stirs controversy

AN iPAD FOR A BABY?: Advocacy groups are raising concerns over a seat for infants that includes a tablet holder. Photo: Reuters

By Daniel Lovering

BOSTON (Reuters) – An advocacy group called on toy maker Fisher-Price to stop selling a baby seat designed to hold an iPad at the front, saying the product encourages parents to leave infants alone to watch screens that could be harmful.

The bouncy seat with an iPad holder is the “ultimate electronic babysitter” and blocks a baby’s view of the world, undermining the child’s interaction with caregivers, said the Campaign for a Commercial-Free Childhood, based in Boston, in a statement.

The group cited research by the American Academy of Pediatrics that suggested screen time for children under age 2 was linked to language delays, sleep disturbance and learning problems later in childhood. There was no evidence it was advantageous, the group said in the statement, which was issued on Tuesday.

Babies left alone with iPads also could be deprived of activities shown to be beneficial to brain development, such as hands-on creative play and positive interaction with adults, the group said.

“By manufacturing a device to restrain infants in front of a screen, even when they’re too young to sit up, Fisher-Price actually discourages interactions that are crucial to learning and healthy development,” Dr. Susan Linn, the group’s director, said in the statement.

“Babies thrive when they’re talked to, played with, and held — not when they’re alone with a screen,” Linn said.

Juliette Reashor, a spokeswoman for Fisher-Price, a brand owned by toy manufacturer Mattel, said in a statement on Wednesday that consumers who purchased the Newborn-to-Toddler Apptivity Seat for iPad gave it positive reviews “that show strong parent involvement and support.”

The seat was never meant to be an educational product for children and is only available online, she said.

“We wanted to offer it as yet another option for those parents who want the added feature of engaging in age-appropriate content with their children,” Reashor said in the statement.

The infant seat includes a mirror that can hold an iPad, providing “another way to stimulate and engage baby while protecting your device from baby’s sticky fingers and preventing unintentional navigating to other apps,” a product description on Fisher-Price’s website said.

The company offers free apps to use with the seat that feature “soft, soothing sounds and nature scenes, black-and-white images and high-contrast patterns that help develop eye-tracking skills,” it said. Other apps for older babies introduce letters and numbers through sing-along tunes, sounds and friendly characters.

The apps’ visual content ends after 10-12 minutes to help parents keep track of their child’s viewing time, the website said.

(Editing by Barbara Goldberg and Gunna Dickson)

Recent Headlines

in Entertainment

‘Downton Abbey’ to end after season six

This photo released by PBS and Carnival Film and Television Limited shows, from left, Lesley Nicol as Mrs. Patmore, and Sophie McShera as Daisy, in a scene from season four of the Masterpiece TV series, "Downton Abbey." As it returns for its much-awaited fourth season, it remains a series about elegance, tradition and gentility, and the pressures of preserving them. The show premieres Sunday, January 5, 2014 at 9 pm ET on PBS.

Producers confirm that the next season of "Downton Abbey" will be the last.

in Sports

Aaron Hernandez trail delayed by bomb threat

Former New England Patriots football player Aaron Hernandez listens during a motion regarding jail phone recordings during his murder trial at the Bristol County Superior Court in Fall River, Mass., on Wednesday, March 25, 2015. Hernandez is accused in the June 2013 killing of Odin Lloyd.

A bomb threat has delayed proceedings of the Aaron Hernandez murder trial.

in National, World

Police search house of pilot who crashed A320

Updated
Police hold media away from the house where Andreas Lubitz lived in Montabaur, Germany, Thursday, March 26, 2015. Lubitz was the copilot on flight Germanwings 9525 that crashed with 150 people on board on Tuesday in the French Alps. (AP Photo/Michael Probst)

The co-pilot of the airliner that crashed in the French Alps, killing all 150 people aboard, appears to have brought the plane down deliberately.

in National, World

PHOTOS: Crash of Germanwings Flight 9525

AP41207304817_9

All 150 people on board the jet - including three Americans - were killed Tuesday when it crashed in the French Alps.

in Entertainment

‘Empire’ co-stars spark romance rumors

gracegealey

Are Trai Byers and Grace Gealey more than just coworkers?