News

Target hopes to make shopping a ‘snap’

Target hopes to make shopping a ‘snap’

IN A SNAP:Ever see something in an ad or a display and want to buy it — but you don't know who makes it? Target is coming out with an app that helps bridge that gap for shoppers. Photo: Associated Press

NEW YORK (AP) — Ever see something in an ad or a display and want to buy it — but you don’t know who makes it? Target is coming out with an app that helps bridge that gap for shoppers.

It’s an app called “In a Snap” — and it will let you scan through magazine ads in home decor magazines like Architecture and Real Simple.

Users scan the image — and when it’s recognized by the app, it can be added to your shopping cart as a possible purchase.

There are already apps that can scan codes and tell you what the product is and where to buy it. But it’s harder to come up with one that does a consistent job of recognizing images or objects.

Recent Headlines

in Sports, Viral Videos

David Beckham for ‘D&J Briefs’

21-overlay5

It's underwear for a man with a great body ... and David Beckham.

in Music

Glenn Frey eyes Eagles musical

glennfrey

The guitarist is contemplating developing a musical based on songs of the Eagles.

in Music

Roger Daltrey predicts this is the last Who tour

rogerdaltrey

Roger Daltrey says he used to try to sing like it's the first time, but now he sings for what might be the last time.

in Sports

Aaron Rodgers and CBS reporter duke it out on Twitter

aaronrodgers

Dennis Dodd was not happy that the Packers QB refused an interview request during Saturday night's game ... and he made sure everyone knew it.

in Music

Andy Summers: ‘The Police will always have a special bond’

andysummers

Industry insiders claimed the trio's most recent reunion fell apart amid backstage squabbles, but the guitarist says it's just not true.