News

Target hopes to make shopping a ‘snap’

Target hopes to make shopping a ‘snap’

IN A SNAP:Ever see something in an ad or a display and want to buy it — but you don't know who makes it? Target is coming out with an app that helps bridge that gap for shoppers. Photo: Associated Press

NEW YORK (AP) — Ever see something in an ad or a display and want to buy it — but you don’t know who makes it? Target is coming out with an app that helps bridge that gap for shoppers.

It’s an app called “In a Snap” — and it will let you scan through magazine ads in home decor magazines like Architecture and Real Simple.

Users scan the image — and when it’s recognized by the app, it can be added to your shopping cart as a possible purchase.

There are already apps that can scan codes and tell you what the product is and where to buy it. But it’s harder to come up with one that does a consistent job of recognizing images or objects.

Recent Headlines

in Lifestyle

Forget 2-day shipping, Amazon launches 1-hour delivery

Fresh
A box from Amazon.com is pictured on the porch of a house in Golden, Colorado on July 28, 2008.

You won't get your deliveries in a New York minute, but you might be able to get them in a Manhattan hour.

in Music

Styx: Rock Hall hates ‘power rock’

Fresh
dennisdeyong

The "Come Sail Away" hitmakers have been overlooked again, alongside peers like Journey and Foreigner.

in Viral Videos

WATCH: Airman ‘Santa’ surprises 6-year-old son at storytime

Fresh
santa

Aaron Williams was sad that his dad, stationed in South Korea, wouldn't be stateside for the holidays ... but a little Christmas magic gave him a gift he'll never forget.

in Sports

Friday’s Sports Minute

Fresh
bluejackets

Here are some of the big sports stories making headlines today, Friday, Dec. 19.

in Sports, Weird

Boy sends $1 allowance to help save UAB football

Fresh
uab

A 5-year-old boy hoping to save the UAB football program has donated his allowance and a handwritten note.