News

Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

Recent Headlines

23 hours ago in National

U.S. Supreme Court Justice Scalia dead at 79

scalia

Scalia, appointed to the top U.S. court in 1986 by President Ronald Reagan, was known for his strident conservative views and theatrical flair in the courtroom.

2 days ago in Sports

The week’s best sports shots

Denver Broncos’ Peyton Manning holds up the trophy after the NFL Super Bowl 50 football game Sunday, Feb. 7, 2016, in Santa Clara, Calif. The Broncos won 24-10. (AP Photo/Matt York)

A look back at some of the best plays and biggest moments in sports this week.

2 days ago in Sports

The weekend sports schedule

kobebryantallstar

Here's a look at this weekend's sports schedule.

2 days ago in Entertainment

Bill Murray tosses fans’ phones off rooftop

billmurray

The "Ghostbusters" star was unwinding at rooftop restaurant in California on Thursday when he spotted two starstruck fans trying to snap his photo.

2 days ago in National

Making headlines this week

A couple is seen through an American flag as they walk to a polling place for the New Hampshire primary, Tuesday, Feb. 9, 2016, in Nashua, N.H. (AP Photo/David Goldman)

A look back at some of the week's biggest headlines and the stories you may have missed.