Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

Recent Headlines

in Entertainment

The first word of the new ‘Star Wars’ movie is …


Director J.J. reveals the first word spoken in "Star Wars: The Force Awakens," which hits theaters next month.

in National, World

Hollande says U.S., France to step up strikes in Syria, Iraq


French President Francois Hollande said the U.S. and France have agreed to step up strikes in Syria and Iraq to target Islamic State militants after the deadly Nov. 13 attacks in Paris.

in Entertainment

Jennifer Lawrence named entertainer of the year


The star is one of the biggest and bankable actresses in Hollywood and has featured in a number of blockbusters including the "X-Men" franchise and "The Hunger Games" films.

in Music

Billy Gibbons goes jazz


The ZZ Top guitarist didn't really think about ever playing jazz until he was invited last year to play the Havana Jazz Festival.

in Black Friday, National

PHOTOS: Turkeys who got a presidential pardon


Ever wonder what happened to those turkeys that got a Thanksgiving reprieve from the President?