News

World Cup was biggest social media event ever

World Cup was biggest social media event ever

WORLD CUP:Germany's Mario Goetze (L) celebrates near teammate Thomas Mueller after scoring a goal during extra time in their 2014 World Cup final against Argentina at the Maracana stadium in Rio de Janeiro July 13. Photo: Reuters/Dylan Martinez

By Esteban Israel

SAO PAULO (Reuters) – Brazil’s World Cup was the biggest social media event on record involving 350 million Facebook Inc users worldwide, the company claimed on Monday, as it made strides into the so-called “real-time” market dominated by Twitter.

People increasingly are using social networking to comment on global events seen on television, like the month-long soccer tournament won by Germany on Sunday.

Figures obtained by Reuters showed that the 350 million users generated a record Facebook “conversation” with 3 billion posts, comments and likes.

PHOTOS: Germany wins the 2014 World Cup |  Soccer’s saddest fans | EXTRA: World Cup sets new Twitter record | Everyone was watching the World Cup

“We knew the World Cup was going to be big, but this level of engagement is remarkable,” Nick Grudin, Facebook’s director of global media partnerships, told Reuters.

“It was the highest level of conversation around a single event that we have ever measured.”

Audience is crucial for companies like Facebook, which make money by selling ads to advertisers interested in reaching its 1.28 billion monthly active users.

Facebook’s record traffic around the World Cup suggested the Menlo Park, California, company was increasingly used as a platform to discuss events in real time, a segment pioneered by microblogging website Twitter Inc.

EXTRA: Game of two Popes | 2014: The year the U.S. fell in love with soccer

The widespread use of mobile phones that have made social media seemingly ubiquitous helped explain Facebook’s record numbers.

Germany’s 1-0 win over Argentina in the World Cup final on Sunday was the most commented match of the tournament, with 88 million users and 280 million interactions, the company said.

Brazil’s star Neymar led the ranking of most talked about player, followed by Argentina’s Lionel Messi, Portugal’s Cristiano Ronaldo and Uruguay’s Luis Suárez.

And with 26 percent of all World Cup interactions, Brazil was the strongest voice in Facebook’s biggest conversation ever. The United States accounted for 10 percent of the posts, comments and likes; Indonesia 6 percent; Mexico 5 percent and Argentina 4 percent.

“Facebook was the global stadium for the 2014 World Cup,” said Facebook’s Grudin.

(Reporting by Esteban Israel; Editing by Jeffrey Benkoe)

Recent Headlines

in Entertainment

This weekend in entertainment history

rainman

A look back on some of Hollywood's most memorable headlines.

in National

Amanda Knox murder conviction overturned

FILE - In this Jan. 31, 2014, file photo, Amanda Knox prepares to leave the set following a television interview in New York. Knox is engaged to Colin Sutherland, a musician who recently moved to Seattle from New York, a person close to the Knox family confirmed for The Associated Press. Knox’s murder conviction in the 2007 stabbing of her roommate has been reinstated by an Italian court, but the former college exchange student maintains her innocence and vows she won’t willingly go back to Italy. Both Knox and Sutherland are 27. No wedding date had been set.

Italy's highest court has overturned the murder conviction against Amanda Knox, bringing to a definitive end the high-profile case.

in National

Time for Iran to make tough decisions in nuclear talks

In this March 26, 2015, photo, Iranian Foreign Minister Mohammad Javad Zarif, center, leaves a meeting with U.S. Secretary of State John Kerry and other U.S. officials at a hotel in Lausanne, Switzerland. U.S. and Iranian diplomats gather at a Baroque palace in Europe, a historic nuclear agreement within reach. Over Iraq’s deserts, their militaries fight a common foe. Leaders in Washington and Tehran, capitals once a million miles from each other in ideological terms, wrestle for the first time in decades with the notion of a rapprochement.

Six world powers and Iran move closer to a deal, but there are still major disagreements.

in Sports

This week’s top sports shots

AP564917773040_12

A look at some of the biggest plays and best photos in sports this week.

in Local

Marciella Diaz has been sentenced to 80 years in prison

gavel

Marciella Diaz has been sentenced to 80 years in prison for her role in the killing of 15-year old Jasmine Guevara in 2009