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KMIT, KOOL-98, MORE 95.5, and Pure Oldies 103.5 reach listeners in a 16-county area of central and eastern South Dakota, and reach more combined listeners than any other area stations.

Reach your potential and current customers using radio ads, the internet, special promotions, e-mail blasts, and live remotes.

KMIT, KOOL-98, MORE 95.5, and Pure Oldies 103.5 can target all specific age groups, income levels and personal interests by placing your ads adjacent to the most effective programming and websites.

* The area’s only Live color radar.

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Recent Headlines

26 minutes ago in National

Trump executive order tries to rename the Department of Defense as the Department of War

Fresh

President Donald Trump signed an executive order Friday aiming to rebrand the Department of Defense as the Department of War — a long-telegraphed move aimed at projecting American military toughness around the globe.

44 minutes ago in Sports

MLB’s regular season enters its final 3 weeks. Here’s a look at the playoff picture and awards races

Fresh

The 2025 season has produced a surprising show of parity through the first five months of the regular season. While most of the league's big spenders — teams like the Los Angeles Dodgers, New York Yankees and New York Mets — are in good position to make the playoffs and do damage in October, they haven't been as dominant as many expected.

47 minutes ago in Entertainment, Music

This year’s song of the summer is a ballad, not a banger. Here’s what that says about us

Fresh

For the past 14 weeks and counting, the top Billboard spot has been held by a love ballad: Alex Warren's "Ordinary." As Berklee College of Music professor and forensic musicologist Joe Bennett notes, the February release is "a fair bit slower than the mean average for the Hot 100, or for a historical song of the summer."

7 hours ago in Sports

Defending champion Eagles edge Cowboys 24-20 in wild, lightning-delayed NFL season opener

Through spit and rain, a ceremony and a setback, Jalen Hurts and the Super Bowl champion Eagles weathered the storm and showed why they're again a favorite to hoist a second straight Lombardi Trophy.

7 hours ago in Sports

Defending champion Aryna Sabalenka will face Amanda Anisimova in the U.S. Open women’s final

On Saturday, when she faces No. 8 Amanda Anisimova in the final, the No. 1-seeded Sabalenka will be trying to become the first woman to claim consecutive championships at Flushing Meadows since Serena Williams got three in a row from 2012 to 2014.