Contact


KOOL 98-3 plays South Dakota’s Favorites, and gives away TONS of prizes. KOOL 98-3 is the area’s largest radio signal, covering over 20 counties.
KOOL 98-3 is THE community station. If you have a big event, let us know, we want to be there!

Station: KOOL 98 (KUQL – Ethan/Mitchell)
Frequency: 98.3 FM
Power: 100,000 Watts
Owner: KOOL 98 is owned and operated by Saga Communications of South Dakota, LLC.
Format: 70’s & 80’s classic hits with a splash of 90’s hits.
News:  complete local news coverage.
Color-Radar Weather: Updated weather twice per hour throughout the day.
Sports: Live Coverage of area high school football and basketball. Sports updates all day.

Phone
Request Line: (605) 996-1100
Business Line: (605) 996-9667

Station Email Addresses:

General Station E-Mail
E-mail: kmit@kmit.com
General Manager: Stacy Giblin
Director of Content:  Chris Johnson
Editor in Chief of Mitchell Now: Riley Harrington

Mailing/Shipping Address:
KUQL – KOOL 98 Radio
501 South Ohlman
Box 520
Mitchell, SD 57301

Recent Headlines

14 hours ago in Local

Top 5 Mitchell News Stories You May Have Missed This Week

From a historic NASA mission connection to local safety initiatives and regional updates, here are five important Mitchell-area stories you may have missed over the weekend. Stay informed with these key headlines and summaries.

2 days ago in Entertainment, Music

The 2026 Academy of Country Music Awards are coming up. Here’s who’s nominated and how to watch

It's time to cowboy up, y'all. The 2026 Academy of Country Music Awards are right around the corner, and they look different this time around.

2 days ago in National

Redistricting battle intensifies in states after US Supreme Court ruling on Voting Rights Act

A Supreme Court decision striking down a majority Black congressional district in Louisiana has amplified an already intense national redistricting battle by providing Republican officials in several states new grounds to redraw voting districts.

2 days ago in High School, Local Sports, Sports

WEEKEND SPORTS: Massive slate of high school softball, Mitchell Baseball and Track stay busy, Twins finish series with Blue Jays and the NBA Playoffs first round ends

Massive slate of high school softball, Mitchell Baseball and Track stay busy, Twins finish series with Blue Jays and the NBA Playoffs first round ends.

2 days ago in Entertainment

Weekend Happenings | First Fridays, Family Movie, Recital and More in Mitchell

MITCHELL, SD (Mitchell Now) — Residents searching for things to do in Mitchell, South Dakota this weekend will find a…