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KOOL 98-3 plays South Dakota’s Favorites, and gives away TONS of prizes. KOOL 98-3 is the area’s largest radio signal, covering over 20 counties.
KOOL 98-3 is THE community station. If you have a big event, let us know, we want to be there!

Station: KOOL 98 (KUQL – Ethan/Mitchell)
Frequency: 98.3 FM
Power: 100,000 Watts
Owner: KOOL 98 is owned and operated by Saga Communications of South Dakota, LLC.
Format: 70’s & 80’s classic hits with a splash of 90’s hits.
News:  complete local news coverage.
Color-Radar Weather: Updated weather twice per hour throughout the day.
Sports: Live Coverage of area high school football and basketball. Sports updates all day.

Phone
Request Line: (605) 996-1100
Business Line: (605) 996-9667

Station Email Addresses:

General Station E-Mail
E-mail: cj@kool98.com
General Manager: Stacy Giblin
Director of Content:  Chris Johnson
Editor in Chief of Mitchell Now: Katie Wheeless

Mailing/Shipping Address:
KUQL – KOOL 98 Radio
501 South Ohlman
Box 520
Mitchell, SD 57301

Recent Headlines

13 hours ago in Local

Daylight Saving Time Ends Overnight: Turn Clocks back Before Bed This Halloween

As Halloween festivities wrap up, Mitchell residents are reminded to turn clocks back one hour. Daylight saving time ends at 2 a.m. Sunday, Nov. 1.

22 hours ago in Local

Halloween Safety Tips for Mitchell Trick-Or-Treaters and Families

Mitchell families preparing for Halloween can help keep children safe by choosing well-fitting costumes, improving visibility and planning ahead for trick-or-treating.

2 days ago in Government, Local, Roads & Traffic

Mitchell’s First Roundabout Opens at 23rd Avenue and Ohlman Street

Mitchell’s first roundabout is open at West 23rd Avenue and North Ohlman Street. Police led the first drive around the intersection following an Oct. 30 ribbon cutting.

2 days ago in Lifestyle

Generations of anglers have made the pilgrimage to Montauk to catch striped bass

On most October nights, fishing guide Bill Wetzel can be found navigating the shores of Montauk, New York, in a modified 4x4 pickup truck, rumbling over boulders and thick sand as he scans the surface of the Atlantic for signs of life.

2 days ago in Sports, Trending

Brewers fans flood Milwaukee streets for a long-awaited World Series victory celebration

It was only fitting that the Milwaukee Brewers celebrated their first World Series title with a beer-soaked celebration worthy of their name. "We've had way too many parade beers," team captain and designated hitter Christian Yelich said Friday at a rally that capped a daylong party with fans.