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KOOL 98-3 plays South Dakota’s Favorites, and gives away TONS of prizes. KOOL 98-3 is the area’s largest radio signal, covering over 20 counties.
KOOL 98-3 is THE community station. If you have a big event, let us know, we want to be there!

Station: KOOL 98 (KUQL – Ethan/Mitchell)
Frequency: 98.3 FM
Power: 100,000 Watts
Owner: KOOL 98 is owned and operated by Saga Communications of South Dakota, LLC.
Format: 70’s & 80’s classic hits with a splash of 90’s hits.
News:  complete local news coverage.
Color-Radar Weather: Updated weather twice per hour throughout the day.
Sports: Live Coverage of area high school football and basketball. Sports updates all day.

Phone
Request Line: (605) 996-1100
Business Line: (605) 996-9667

Station Email Addresses:

General Station E-Mail
E-mail: kmit@kmit.com
General Manager: Stacy Giblin
Director of Content:  Chris Johnson
Editor in Chief of Mitchell Now: Riley Harrington

Mailing/Shipping Address:
KUQL – KOOL 98 Radio
501 South Ohlman
Box 520
Mitchell, SD 57301

Recent Headlines

17 hours ago in Lifestyle, Local

Big Friend Little Friend Launches “Flip the List” Campaign to Recruit More Mentors for Mitchell-Area Youth

Big Friend Little Friend launches Mitchell community-wide campaign to recruit more volunteers.

19 hours ago in Entertainment

Bingo and Tickle Me Elmo nominated for Toy Hall of Fame. Will Care Bears also make it this year?

Tickle Me Elmo dolls, the game of chance Bingo and the humble playground slide are among the finalists to get into the National Toy Hall of Fame this year, a lineup that also includes cuddly Care Bears, the dice game Yahtzee, the ancient game Mahjong and the Pokémon Trading Card Game.

20 hours ago in Entertainment, Music

Karol G, Ca7riel & Paco Amoroso, Rosalía and Drexler are the most nominated for the Latin Grammys

A fight of titans is coming up for the 27th edition of the Latin Grammys with singers Karol G, Rosalía, Jorge Drexler and hip hop duo Ca7riel & Paco Amoroso as the most nominated artists revealed on Wednesday.

20 hours ago in Entertainment, Music

Ed Sheeran’s tour in trouble after opening acts drop out in solidarity with rapper Macklemore

Ed Sheeran's tour of North and South America was plunged into chaos Tuesday when four of his supporting acts abruptly quit in solidarity with the rapper Macklemore, who was dropped for making pro-Palestinian comments onstage.

20 hours ago in Sports

Formula 1 schedules 2027 season-opening race in Bahrain in March despite Middle East uncertainty

Formula 1 plans to open the 2027 season in Bahrain even as uncertainty remains over this year's races in the Middle East. F1 released a 24-race schedule for 2027 on Wednesday starting with the Bahrain Grand Prix on March 14 and then Saudi Arabia a week later, with events also scheduled for Qatar and Abu Dhabi at the end of the year.