Contact


KOOL 98-3 plays South Dakota’s Favorites, and gives away TONS of prizes. KOOL 98-3 is the area’s largest radio signal, covering over 20 counties.
KOOL 98-3 is THE community station. If you have a big event, let us know, we want to be there!

Station: KOOL 98 (KUQL – Ethan/Mitchell)
Frequency: 98.3 FM
Power: 100,000 Watts
Owner: KOOL 98 is owned and operated by Saga Communications of South Dakota, LLC.
Format: 70’s & 80’s classic hits with a splash of 90’s hits.
News:  complete local news coverage.
Color-Radar Weather: Updated weather twice per hour throughout the day.
Sports: Live Coverage of area high school football and basketball. Sports updates all day.

Phone
Request Line: (605) 996-1100
Business Line: (605) 996-9667

Station Email Addresses:

General Station E-Mail
E-mail: kmit@kmit.com
General Manager: Stacy Giblin
Director of Content:  Chris Johnson
Editor in Chief of Mitchell Now: Riley Harrington

Mailing/Shipping Address:
KUQL – KOOL 98 Radio
501 South Ohlman
Box 520
Mitchell, SD 57301

Recent Headlines

13 hours ago in National

Trump will pay his respects in Delaware to 6 US service members killed in the Middle East

President Donald Trump steps off Air Force One, Saturday, March 7, 2026, at Dover Air Force Base, Del. (AP Photo/Mark Schiefelbein)

13 hours ago in National, Trending

Muskets crack, drums echo as Boston marks 250 years since British evacuation

Reenactors in 18th-century military coats and tricorn hats filled the pews of one of the nation's oldest Catholic Churches on Tuesday before firing muskets outside and marching through neighborhood streets, marking the 250th anniversary of the day British forces evacuated the city.

13 hours ago in Lifestyle, Religion

A look at Eid al-Fitr and how Muslims celebrate the Islamic holiday

Muslims around the world are bidding farewell to the Islamic holy month of Ramadan and will soon start celebrating the holiday of Eid al-Fitr. Eid is typically greeted with joy and excitement and is marked with congregational prayers and festivities that usually include family visits, gatherings, outings and new clothes.

13 hours ago in Entertainment

Zendaya’s new ring fuels notion that she and Tom Holland are married

Zendaya's new ring has led many to believe she's married to actor Tom Holland, but the star isn't confirming it and shared why she's intentional about keeping her personal life private.

13 hours ago in Sports, Trending

Venezuela beats US 3-2 on Suárez’s 9th-inning double to win first World Baseball Classic title

Eugenio Suárez and his Venezuelan teammates stood on the stage behind second base with shiny medals draped over their proud chests, belting out their national anthem accompanied by tens of thousands of fans who remained in the ballpark a half-hour after the final out.