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KOOL 98-3 plays South Dakota’s Favorites, and gives away TONS of prizes. KOOL 98-3 is the area’s largest radio signal, covering over 20 counties.
KOOL 98-3 is THE community station. If you have a big event, let us know, we want to be there!

Station: KOOL 98 (KUQL – Ethan/Mitchell)
Frequency: 98.3 FM
Power: 100,000 Watts
Owner: KOOL 98 is owned and operated by Saga Communications of South Dakota, LLC.
Format: 70’s & 80’s classic hits with a splash of 90’s hits.
News:  complete local news coverage.
Color-Radar Weather: Updated weather twice per hour throughout the day.
Sports: Live Coverage of area high school football and basketball. Sports updates all day.

Phone
Request Line: (605) 996-1100
Business Line: (605) 996-9667

Station Email Addresses:

General Station E-Mail
E-mail: kmit@kmit.com
General Manager: Stacy Giblin
Director of Content:  Chris Johnson
Editor in Chief of Mitchell Now: Riley Harrington

Mailing/Shipping Address:
KUQL – KOOL 98 Radio
501 South Ohlman
Box 520
Mitchell, SD 57301

Recent Headlines

2 days ago in College, High School, Local Sports, Sports

WEEKEND SPORTS: Area HS games, Mitchell & DWU’s trio of events, SDSU Hoops & Timberwolves vs Grizzlies

Area high school basketball games for the weekend, Mitchell & DWU busy slates, SDSU Summit League games & Timberwolves vs Grizzlies.

2 days ago in Business, Local, People

South Dakota Reports Three More Flu Deaths; Seasonal Total Reaches Nine as Cases Rise

South Dakota WIC program federal government shutdown South Dakota Department of Health Melissa Magstadt women infants and children WIC services South Dakota nutrition education breastfeeding support healthy food assistance family health programs

The South Dakota Department of Health reported three additional influenza-related deaths in the past week, bringing the 2025-26 season total to nine as statewide flu activity remains widespread.

2 days ago in Business, Government, Local

DWU Theatre to host cabaret fundraiser

Dakota Wesleyan University theatre cabaret DWU Theatre fundraiser Mitchell SD Broadway cabaret 401 Create by LifeQuest event Mitchell South Dakota theatre event Feb. 6 2026 Broadway musical numbers Mitchell SD DWU Ron and Sheilah Gates Department of Theatre Dakota Wesleyan University performing arts things to do in Mitchell SD Feb. 6 Mitchell SD live performance Friday night downtown Mitchell events theatre fundraiser tickets $10 Givebutter DWU tickets American College Theater Festival travel fundraiser ACTF Rochester Minnesota student travel college theatre festival South Dakota students

Dakota Wesleyan University’s theatre department will stage a one-hour cabaret fundraiser Feb. 6 at 401 Create by LifeQuest, featuring Broadway musical numbers and scenes from recent campus productions.

2 days ago in College, High School, Local Sports, Sports

Sports Roundup: Friday 1/30/26

Wrestling results for Mitchell & DWU, Area high school results & next games, Timberwolves beat Thunder and more!

2 days ago in Entertainment

The Westminster dog show is turning 150. Here’s what has — and hasn’t — changed over time

When some Gilded Age gentleman hunters organized a New York event to compare their dogs, could they have imagined that people would someday call it the World Series of dogdom or the Super Bowl of dog shows?